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GAME is a household name in the UK for anyone who lives for gaming. Today, GAME operates roughly 320 points of sale across the country – some as standalone stores, others as “shop-in-shop” corners inside Sports Direct or House of Fraser. In GAME you can buy consoles from PlayStation to Nintendo, games (from the latest releases to collector’s editions), controllers and accessories, top-ups, gift cards and plenty of fan merchandise – from figures to T-shirts. GAME focuses on pre-orders and easy in-store collection, so even a last-minute gift is never a problem. The story of GAME began in 1990; in 2002, after the Electronics Boutique era, it unified under the GAME brand, and since 2019 it has been part of Frasers Group.