USC is a fashion retailer with over 100 locations across the UK. It's a selling branded mens & womens clothes for the lowest prices possible. Since 2011 USC belongs under Sports Direct International company together with numerous well-known fashion and sporting names - e.g. Donnay, Everlast, Slazenger, Lonsdale, Firetrap and Dunlop. USC store is always home to the latest collections from popular High Street brands - Lacoste, Replay, Vans, Calvin Klein, G-Star RAW, Converse and many more.